You’ve decided to take the plunge and launch your creative business online. No matter what your product or service there are 3 things you want for your creative business. These help ensure business longevity by creating a strong foundation that makes every part of your marketing more productive.
Creating an Online Presence for Your Creative Business
Have a Website
When I said have a website, I’m not talking about a free site or online store hosted by someone online. Why not use these? Because you are not in control. Imagine you marketed your business diligently for two years and included the website on your business cards, in posts on Facebook, and shared with all your customers. Now what happens when that company hosting your website decided to close up shop. You just lost your website and all the traffic that was coming from that two of blood, sweat and tears you put into your business! By purchasing a domain name and hosting, you are able to build a business website where you in control. You own it. Secondly, it looks more professional. You worked hard to learn the skills you use to offer your products and services. Your website should reflect your commitment to your business and to your audience.
Speaking of professional, you want your site to look clean and polished. It's the first thing many of your customers will see first. Doing it yourself may save some money, but it can also become an never ending project when you're new to designing a website. Services, like those of Web Design Manchester will help you create a functional and professional looking website that will invite customers to want to shop with your business.
SEO. or search engine optimization, is very important to the success of your website bringing you leads, companies, like seo company ipswich, can help you improve your site SEO and bring you more customers.
Have a Mailing List
Once you have a website, you want to get a mailing list set up. By having a mailing list you are able to capture all those visitors to your website, send them relevant information to their inbox. This helps them get to know about you and that you have someone of value to them. They then continue to come back to your website and eventually become a customer. It also allows customers to become repeat customers. Have a new line of services or products you’re launching, you can include in your newsletter! A great way to get them to sign-up for your mailing list is offering a freebie of some sort: a tutorial, pattern, printable, eBook, report, tip sheet, etc…there are many possibilities! My favorite email management services are Mad Mimi and MailChimp. Both have free options for beginners.
Have a Blog
Some of you may be cringing at the thought of having to manage a blog. Some of you may be nervous – you doubt your abilities and creativity to post to the world. There are so, so many great resources online to help you learn how to write and manage a blog. A blog has too many benefits to NOT to do it. A blog gives you content to share on your social media. It gives your website content for visitors to come to your site and read. You are able to share it with your mailing list. More can be found through search engines by having quality content and key words phrases on your website. You may not realize this but you can have a website set up using WordPress making it both your website and your blog.
Once you have these three things set up, you are able to plan your marketing around them. You create posts, you share about those posts along with other content on social media, people come to your website/blog, they enjoy your site and join the mailing list, you now have opportunity to keep yourself visible to them, and you turn them into fans and faithful customers. From fan and faithful customers you have people referring their friends and colleagues.
Are you ready to take the plunge in getting your website, email list, and blog set up? Or do you have one already that needs management or some TLC? Prim Mart can help! Just send us an note through our contact page to schedule a complimentary consultation!