While many retailers are focused on online sales, a strong brick-and-mortar presence is necessary. Yet, many have been keeping up with the times and have also added a website to their marketing efforts. Implementing online shopping can help boost retail foot traffic simultaneously, but what works best? That’s where custom wood signs come into play. Here are four custom wood sign design ideas that will get more shoppers through your doors.
1. Eye-catching Signage
This may seem like a no-brainer, but an eye-catching sign is essential for getting customers in the door. A well-designed and strategically placed sign can be the difference between a customer walking right past your store and one that comes in to take a look. When it comes to custom wood signs, carvers at Calico suggest that you consider a few things such as the size and shape of the sign, and the font and colors used. You want your sign to be eye-catching but not overwhelming. Too much text or busy graphics can distract customers and make it difficult to read.
2. Use Local Images
Another way to create an eye-catching sign is by using local images. If you’re located near a popular tourist spot, for example, use a picture of that location in your sign. This will help attract attention from passersby and show them that your store is nearby. Local images can also be used on other types of signage, such as window stickers or decals. If you have a sale or special promotion going on, use an image of the product that’s being discounted. This will help to draw attention to your sale and increase foot traffic.
3. Specialty Graphics
Specialty graphics can be a great option if you go beyond simple text-based signs. This involves using unique shapes or designs for your signage. You can get creative with this and develop some eye-catching designs. Specialty graphics are a great way to show off your brand personality and make your store stand out from the competition. Just make sure that the format is still readable and doesn’t contain too much information. You want customers to quickly and easily understand what your sign is advertising.
4. Use Your Logo
Your logo is one of your most essential branding tools, so why not use it on your signage? A logo can be a great way to attract attention and let customers know who you are. It also helps to create a lasting impression in their minds. When using your logo on signage, ensure that the size and placement are correct. You don’t want it to be too small or too far away from the customer’s view. Also, make sure that the colors and fonts are consistent with your other branding materials. This will help to create a unified look for your business.
Custom wood signs are a great way to boost retail foot traffic. By using one or more of the design ideas listed above, you can create signage that’s eye-catching and effective. Just make sure to keep the customer in mind when designing your signs and use simple, easy-to-read text and graphics. These tactics will help set your business apart from the competition and attract more customers.
