The real estate market is booming across the country. Despite the pandemic, a report from the National Association of Realtors points to how sales reached a high of 6.54 million and jumped a record 21% from September 2019 to September 2020.
While this is a great sign for the real estate market, how do you make sure the million other listings out there won’t drown out yours? Here are some great ways to make your real estate listing stand out in a buyer’s market:
Strong listing descriptions are critical in getting the property noticed
Most potential homeowners will look through a Multiple Listing Service to look for their dream house and see if it matches their criteria.
When you’re writing an MLS description, you need to be short and precise — but that doesn’t mean you compromise on creativity. Describe what makes your property stand out and write a copy with features that you think will be important to the audience. Also, include photos that showcase the property in an aesthetically pleasing manner.
Make sure the photographs on the listing are nothing short of spectacular
A 2021 report from the National Association of Realtors shows that 89% of buyers who used the internet to find their dream home valued good photos while looking at their property listing.
Using the right photos for your real estate listing can be the only marketing campaign that your property needs. But that doesn’t mean you should take out your smartphone camera and shoot; it’s essential to make sure you take professional real estate photos for your listing.
For this, make sure you’re using the right camera equipment, focusing on the right angles, and shooting when there’s optimum natural light. Professional real estate photos can make a massive difference to how clients see your portfolio.
Creating descriptive blog posts for your listing
An MLS listing needs to be short and precise, but that doesn’t mean your creative juices run dry. For every listing, create a blog post to elaborate the features that the target audience wants to see and add more professionally shot real estate photos for each room and feature that you want to highlight.
You can also give additional information about the community that the listing is located in, including the convenience and medical stores nearby and reviews about the schools in the area.
Use good SEO practices
Search engine optimization is essential for getting your listing noticed online. Put yourself in the buyer’s shoes. Use phrases that potential buyers generally use for looking for homes online. This will help you get your listing noticed online.
Capitalize on social media
The 2021 National Association for Realtors report also shows that millennial buyers make the largest share of home buyers at 37% — millennials who are exposed to a large amount of information on the internet and are usually active on social media.
Advertise your listing on Facebook groups and use hashtags that you think buyers are looking for to search their new homes. A paid promotional push for the right target audience can also go a long way when looking for social media listings.
Identify your target buyer
Before you decide what tactics you should use to attract potential buyers to your property listing, identify potential buyers who will be interested in the property listing. Then choose which of these real estate marketing ideas will resonate with your target audience the most.
Now that you know marketing tactics to attract potential buyers to your property listing, you need to make it a focused campaign that concentrates on a few stand-out features that the property has and how you can leverage it to the right target audience. A good listing will attract buyers, but a well-marketed listing can help get the right price on it.
Author Bio: Rahul Agarwal is the Co-founder & Chief Business Officer at Styldod, where he has taught a computer to do interior design! Styldod provides the most hassle-free & inexpensive virtual staging solutions for real estate agents so they can sell their listings faster, and for higher prices. Rahul was also a co-founder of Mebelkart (which is acquired by Ask Me). He’s your everyday IIT Kanpur nerd who pushes the boundaries with his innovative entrepreneurial stints and is also a sound start-up investor & advisor. Rahul attributes his success as a professional to the discipline he has learned from his district hockey days, being a swimmer and a gym enthusiast.
