There are a lot of entrepreneurs out there who have recently launched their businesses, but they still haven’t considered digital signage solutions. And to be frank, that’s something that should surely be taken into account. How come? Well, that’s because it can open up a variety of different advertising options for your company. And then you have those business owners who are actually interested in owning digital signage, but not sure how to set it up.
But don’t panic just yet. Namely, setting it up is actually not as challenging as you may think it is. To prove our point, today we will give you some spectacular tips that will help you execute this like a true pro.
Set Up Your Digital Signage
First and foremost, you must determine what parts are going to be part of your system. Once you figure that out, then it’s time to concentrate on the setup. In case you’ve been wondering how many parts are you supposed to have, the truth is, you can have as many as you want.
That’s the beauty of it. There are those who are more into something that’s plain and simple, and they normally opt for a two-piece setup, and then you have those who are into something that’s more complex, so they opt for a multi-display system with mounts.
At the end of the day, it’s all up to you and your preferences, however, before you take any further steps, there are some things that you need to take into account:
- Define the area where you’ll place the system
- Did you check to see if you have all the necessary parts?
- What type of content will they be showing?
Don’t forget that defining your location and content is not only beneficial for setting up, but will also impact your advertising efficacy. After all, you do not want to showcase top-notch content in places where there aren’t a lot of people, right?
Have You Found The Right Digital Signage Software?
If you haven’t, then what are you waiting for? All joking aside, that’s something that shouldn’t be too daunting since there are lots of digital signage software companies out there that can provide you with high-quality signs. What are the main benefits of owning first-class digital signage software? With a good sign, you’ll get everything you need to develop and create any type of content (referring to the digital signage content) on practically any screen. The best thing about this type of software is the fact that it’s very fast and efficient, meaning that you’ll be able to make brand-new content in an instant!
Don’t Forget To Acquire Screens
So what’s at your disposal in these instances? Well, the choice is limitless. You can select anything starting from a relatively plain computer monitor, or even high fidelity huge display system.
Just keep one thing in mind, these screens are going to showcase your content. So remember that the quality of the screen you have is going to affect the visual. There’s no doubt about it. But does it mean that you should spend a lot of money on these screens?
Most definitely not. In fact, you can even employ older TVs. The only thing that must be obtained is an HDMI cable because your digital signage media player requires an HDMI access port.
As you can see, you can properly set up your digital signage system without breaking the bank, and even save up some cash!
Do You Know What You’ll Be Displaying?
If you haven’t figured it out yet, then that’s definitely something you should prioritize at this very moment. Bear in mind that content generally drives everything. That’s why you should think about what you’ll be displaying before you even put your screens for these purposes.
- Are you planning to reach only students? If that’s the case, then you do not need to have screens in the staff area.
- If you want to show traffic and weather for the ride home, then your displays must be close to exits.
- If you would like your content to be interactive, then be sure people can touch the screens relatively easily.
- If you want to utilize audio, then you do not need displays with speakers in quiet areas.
Your Digital Sign Displays Should Be Within Reach
Even if you purchase the biggest and most expensive screens in the world, if you place them close to the ceiling, literally no one is ever going to notice them. Therefore, it would be crucial to put screens at eye level, or slightly above it.
Another thing that you should pay attention to is the glare from overhead lights and windows. If you notice that people are not capable of easily interacting and reading your content, then everything that you’ve done so far was pointless and you need to do something to alter it.
Don’t forget that accessibility is extremely important, especially if you’re planning on having interactive content. If you obtain interactive wayfinding, then you need to make sure that people who are relatively short or in wheelchairs can normally employ the kiosk along with everybody else by putting displays lower down. Or you can also put controls at the bottom of the screen.
A High-Speed Internet Connection Is A Must!
One of the most important aspects of this entire installation is precisely this one. It doesn’t matter how bright, or large your screens are, or whether you have the latest media player and software package, if you do not have a good internet connection (that’s going to help your screens run properly) then everything will go to waste!
When we say good internet connection, we refer to a hardwired, high-speed internet connection because only with it, you’ll be able to reap all the benefits of your digital signage system. Without it, no software and media will be able to offer top-notch content.
As you can see, this whole digital signage installation is not that complicated. Yes, it’s true that it does require some time and effort (just like most things), however, these tips will surely streamline everything!