Many owners of businesses with physical locations think mostly about what goes above their door when they think about signs. These only appeal to people who come near enough to see them, but vehicles can help promote your brand to people further away.
This is a big opportunity to get your brand seen by more people, especially for small businesses. This short guide will explain the benefits of vehicle signage and offer some tips on how best to use it for your business.
The benefits of vehicle signs
Vehicle signage, or vehicle graphics, refers to the company logo, slogan, contact information, and any other graphics that are printed on a vehicle for the purpose of marketing a brand. These offer several benefits to business owners, including:
- Cost-effective advertising: Since you can use it indefinitely, take it wherever you like, and you don’t have to abide by rules like you do when advertising through TV or other media that you don’t own, vehicle signage is a very cost-effective way to advertise in the long run. You can even drive to different locations to target particular demographics.
- Professional identity: Small businesses can look more professional and trustworthy if they have a consistent, well-designed brand identity shared across their vehicles. Even if it is only one vehicle, it shows seriousness about their business and reputation.
Top tips for effective vehicle signs
Whether you’re looking for truck signage in Auckland or advertising on your company car in Christchurch, it helps to know the basics of good design even if you’re leaving the details to a professional. Here are some tips to help you decide on the right graphics for your vehicle:
- Stand out: Many people who see your vehicle signage will only catch a glimpse of it as you drive past. You need to think about what they will be able to read or see in those few seconds. Make important things like your brand name and area of business clear. Bright colours, big and bold lettering, and eye-catching images are good for catching people’s attention.
- Be consistent: If you already have an established brand identity, keep to this with your vehicle signs. However, you may wish to adapt it a little to differentiate your vehicles from your competitors’.
- Maintain your graphics: Keep them shiny and clean, and don’t let them fade. Badly kept signs won’t help your professional image.
Vehicle graphics are a terrific opportunity to expand the geographic reach of your business at a low cost and with very little effort. Hiring a professional designer and keeping these tips in mind will help you make the most of this opportunity.
