SEO is an important part of any digital strategy for financial services. It helps prospects find what they’re looking for, which means it also helps financial services companies drive organic traffic to their websites. In order to achieve the kind of search engine results that drive a high volume of traffic, financial service companies need to look at creating valuable content and earn backlinks from authority sites.
What Are the Benefits?
There are multiple benefits to increasing organic visibility for key searches. Here are a few of them.
More Traffic
The most direct result of an SEO strategy that’s been well-executed is a higher number of organic site visitors. As your rankings for keywords rank higher, more people will be exposed to your site and click through to consume your content.
Improved Conversions
The higher the number of visitors your site has, the more you have that may eventually become paid customers. SEO is often one of the better traffic channels for conversion, as it depends on attracting the attention of actively interested people, as opposed to trying to win the attention of others via paid ads.
Improved Branding
As your company starts to show up more on the results pages, more people will notice it. And your brand will start to become a key player in your space if your content really does deliver what search engine users are looking for.
Doing SEO Right
The best and safest way to improve your SEO is to get in touch with a couple of financial services marketing agencies. In the meantime, here are a few things you can do.
Check Your Current SEO
Looking at your current SEO situation is always a good place to start. This will inform how much is needed to improve your pages and look for new opportunities, etc.
You can assess different areas of your site against best SEO practices. You can use an SEO tool to speed this process up, as it tells you where you need to invest your time.
Perform Keyword Research
Once you’ve made improvements to your current pages, you can then look for fresh content opportunities. One way to do this is through keyword research, which you can carry out by using a third-party SEO tool. Here, you’re looking for keywords and topics that are being actively researched by users, are related to your core business, and that can be reliably addressed by your company.
Conduct Competitor Analysis
Now it’s time to look at the competition. You need to know who your primary competitors are for the keywords you’re targeting. They may not necessarily be direct competition for your industry. For example, you may find that a fintech company is selling a product that competes with one of your services, and it’s showing up ahead of you in the search results for one of your keywords.
By carrying out competitor research, you can investigate further and find what they’re doing well, compare their content with yours, and look for any content gaps. For example, you can look for long-tail keywords that they aren’t ranking for and that you can claim the number one position for.
