With over 2 billion daily active users, there is no doubt that Facebook has a tremendous reach. That is more than 6 times the population of the United States and 20% of the world population.
Can your company benefit from Facebook marketing? What are the basics? Are Facebook ads better than Google ads? What about other digital platforms, how does Facebook compare?
Here are the basics.
Facebook Business Page
The very first step is to set up a Facebook Business Page. It is a very straightforward procedure, but make sure you configure the page to take advantage of everything the platform has to offer.
Create A Facebook Content Calendar
With a calendar, you can increase the efficiency of your content creation. A calendar lets you schedule your posts in advance so you don’t need to remember to log in each day.
Promote Your Business Page to Get Followers and Likes
The more fans you have, the higher the number of people that will have the chance of having your posts appear in their feeds.
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Types of Ads
Facebook offers different ad types. These include image ads, video ads, carousel ads, and dynamic ads. Facebook allows you to determine where on Facebook you want the ads to appear.
There is a tremendous amount of flexibility with Facebook advertising.
Facebook Ads vs Google Ads
Each platform has its strengths and weaknesses. Facebook and Instagram are both highly visual. With only 1 – 2 seconds to make an impression, it is easier to accomplish with an image.
Facebook ads have a 20% higher conversion rate vs search engine marketing.
Facebook ads offer much better targeting opportunities. The consumer information available is much more detailed, allowing for better targeting of ads. Your ads are not dependent on search terms. The ads you choose to run will be shown to your intended audience.
Certain product categories do exceptionally well on Facebook. These include clothing companies, beauty and skincare brands, food and beverage, technology and home goods.
Google has over 8.5 billion searches daily. If an audience is searching for your category you have the opportunity to present your product or service to them.
Ads delivered through Google’s search network are tailored specifically for audiences that are going to find that advertisement useful.
Google ads are particularly effective at generating more leads. Google ads can be highly targeted towards a particular geographic area.
Most companies opt to use both platforms to optimize their strengths.
