If you’re an artist, you’ve probably already tried to grow your Instagram following on your own. And if you did, you also know that it’s super tough, though. You post a piece of art and not a lot of people check it out. You want to get more likes and followers, but you struggle with how to do that without promoting yourself too much. It’s a delicate balance that most artists struggle with.
There are many articles online about ways to promote your art and get organic Instagram followers. But to keep things simple, here are a few guaranteed ways to reach a target audience and grow your art account.
Post Only High-Quality Photos
Posting high-quality images is probably the most important thing you need to be doing to sell your art online. On Instagram, you can use editing tools to adjust things like brightness and contrast or straighten out a crooked image.
If you want to take your art photography to the next level, use an app like VSCO or Afterlight for its more sophisticated editing capabilities. Don’t fall into the trap of thinking that if you post a photo that’s less than perfect, it’s better than posting nothing at all. When it comes to your art, there’s no such thing as too much effort towards getting that perfect shot.
Make The Most Of Your Stories
Instagram Stories feel more like an extension of real life than other social media platforms. They seem more spontaneous and less staged, which can make it easier for you to connect with your followers. People are more likely to watch your stories if they know that the content will be fresh and different from what they see on your main feed. This also means that if you want people to watch your stories, you’ll want to post stories of you making your art, for example, to give them an inside look and make them feel special.
Keep A Record Of Your Activities
The best way to grow your Instagram following is to engage with your existing fans. As you post on Instagram, keep track of your engagement. This will tell you what kinds of photos and videos are most successful with your audience. If you can connect with the people who like and comment on your posts, they’ll likely follow you back. You can also use tools to see what kind of hashtags or links to other sites get the most interaction from your followers.
Make Use Of Hashtags And Tags
Hashtags and tags are the quickest way to get your art out there on Instagram. The main thing to remember is that your chosen tags should be relevant and easy for your audience to find you. Using a more specific tag will ensure that the people looking for your work are much more likely to find it. Tags can be anything from basic descriptors of what you’re posting (ex: “art”, “sketch”, “drawing”) to other artists and people whose work is similar or inspiring (ex: “@anotherartist”, “@similarartist”).
Have A Unique Theme And Try To Stick To It
Make sure you have a unique theme that you’re consistently sticking to when taking photos of your art pieces. If you’re posting photos of food on Instagram, try posting them with a style that will make people think of something different when they look at your photos besides “delicious food.”
So, if you’re posting art, choose one of your more popular styles and stick to it as a way of branding yourself. If you’re posting other things besides art, consider using a theme like “the best of my travels” or “the best of my cooking.” The point here is that you want people who come across your page on Instagram to be able to quickly identify what your page is about.
Utilize Instagram Ads, But Not Too Much
Keep in mind that ads aren’t the end-all, be-all of promotion, and you shouldn’t rely on them as the main reason for people following you. They should just be an added bonus for those who already appreciate your art and want to know when you’ll update next.
If they’re all you’re doing, they may not get anywhere near getting your account featured, because they are too focused on selling your art rather than promoting yourself as an artist. It’s also easy for people to feel like they’re being advertised to and that you’re shoving your art down their throats, which is a huge turnoff.
There you have it, a guide to growing your Instagram following organically. These tips can be effective when used together, as they work best in conjunction with each other. If you can be consistent with your daily art checks and posts, with posting quality content regularly, and utilize hashtags to stay relevant and engaged with your target audience, these tips should serve you well. Hopefully, this will lead to more organic growth on your end.