Brilliant Branding: 5 Tips for Developing a Relatable Brand Personality

In an overly saturated market, you need to be relatable if you want to build a loyal customer base. There will always be someone cheaper, and in many cases, unless you know every component of your product and its manufacturing process, there’s probably also someone delivering higher quality.

Because of this, your unique selling proposition really does have to stand out, and if you’re not connecting with your target demographic, you can kiss those sales goodbye. That’s why we’ve put together this list of tips to help you develop a relatable brand and build your empire:

Design a Website That Speaks to Your Target Demographic

Your digital presence is generally the first point of contact customers have with your brand. If you’re not completely comfortable going the DIY route, engaging the services of the best creative design studio in your area will be a solid investment. These agencies are staffed with specialists in every area of branding, from content writing to UX design and even packaging design. So, you’ll have an instant team of experts focused on making your brand shine.

Get Active on Social Media

Being active on social media is about more than just creating business accounts and posting regularly. You also have to engage with your followers in the comments section and actively seek out conversations with existing and new audience members on your chosen platform.

Not only will this help grow your follower and customer base, but it also shows that there’s a real person behind the brand. Trust us when we say it’s a lot easier to relate to a human than a brand, no matter how good your company persona may be.

Be Authentic

If you want to be relatable, it’s crucial to be authentic in everything you do. You’re never going to be everyone’s cup of tea, and constantly trying to please everyone will simply leave you burnt out and wondering why you’re not making progress.

Stay true to yourself and your values, and make sure they’re showcased within your brand. Audiences can tell when a brand is just acting, so even if you’re a bit polarising when you’re honest, it’s better than trying to please all of the people all of the time.

Have a Diverse Team

People connect with those who have the same lived experiences as they do. Because of this, it’s a good idea to focus on developing workplace diversity, as the more collective experiences your team has, the more relatable your brand will be to a wider audience.

It also pays to have different voices and opinions going over your collateral from time to time. That way, you won’t put too much pressure on a single person or department to come up with all the ideas.

Automate Mundane Tasks

This point may not seem relevant to developing a relatable brand, but you’ll be surprised how much difference automating mundane tasks can make. For example, by making use of AP automation software, you can remove the stress of making sure everything is paid on time and free up that mental processing power for more creative pursuits. It’s far easier to build an engaging and relatable brand when you’re not bogged down in admin all day!

Being relatable is one of the most important strengths your brand can have, so investing your time and energy into building up this aspect is crucial. Follow the tips in this article, listen to feedback from your demographic, and stay true to yourself. With a little hard work, everything else will fall into place.