When Covid hit us hard in 2020, our homes were transformed into workspaces, classrooms, and exercise studios. And with all this commotion, people began looking for extra pairs of hands to keep their homes neat and tidy. This created an urgent need for local home cleaning services.
The good news is that this need isn’t going away anytime soon. As a matter of fact, Nextdoor witnessed an increase by 30% in recommendations for home cleaning services during 2021. The cleaning business is a $1.2 billion that grows at an average rate of 6.6 each year, making it a highly competitive industry.
But the bad news is that there’s plenty of competition in the market, so if you specialize in this niche, differentiating your services is becoming increasingly difficult.
For that reason, success in this field relies on understanding how to promote a home cleaning business locally and effectively, which is why we have created this guide to walk you through the top marketing strategies for local home cleaning services – setting you up for success.
Best Marketing Strategies To Get Local Clients For Your Home Cleaning Service
This industry has a low entry barrier, allowing everyone to compete and create a market for themselves. Although, it all depends on promotional strategies, as it enables local home cleaning businesses to position themselves as an expert, nurture new clients, and beat their competitors.
Marketing strategies hinge on having a solid digital presence, which requires strong SEO, a social media presence, and a website.
To position yourself as a home cleaning service provider leader, you need to prove that your business goes above and beyond your competitors’ offerings. Follow the following promotional strategies to stand out:
Create An Edge With Social Media
Surprisingly, more than 70% of Americans are on social media and use it in some form at least once a day. However, many believe that social media channels are primarily for makeup, fashion, and other consumer products. In reality, service-based businesses like home cleaning services can leverage their power to expand their market reach and share.
Wondering how you can harness the power of social media channels to boost your business’s marketing efforts? Well, the answer relies on your overall handling and social media plan. Social media is all about pictures, so always show your services through before and after pictures, testimonials, carousel images, and others.
Don’t create accounts on every social platform; instead, focus on a few relevant ones that are frequently visited by your target audience. Additionally, opt for professional and sleek designs to be published on social media. To get started, try tools like PosterMyWall, and Marq to create posts, ads, videos, and other marketing collateral that commands attention online. All of these come with easy-to-use templates, allowing you to create stunning and enticing designs in no time.
Create Compelling Flyers
Of course, marketing takes several forms and being a home cleaning business owner, you want to design professional, clean, and compelling home cleaning flyers, postcards, or even door hangers.
Undeniably, these promotional methods make it easy for your home cleaning business to focus on promoting it across your target audience. And the best part, they are quite easy to distribute as well. Either you can pass it around yourself or take advantage of the local post service.
It’s recommended that you craft flyers, posters, and brochures using online templates or graphic designing software. It should include the following:
- Company information
- Contact details
- Home cleaning services list
- Photos (optional)
- Client testimonials
- Discount offer with an expiration date
- Value proposition
Use Company Cars As Moving Billboards
Vehicle advertising is a one-time investment that will keep bringing new clients over time. Plus, it’s inexpensive and provides broad exposure for your home cleaning brand.
It’s like advertising your business every time you drive in your neighborhood using your vehicle. Even if it’s parked outside the apartment, grocery store, or client’s home, it promotes your business to the passing drivers.
It’s best to choose a vehicle wrap, which is a film consisting of advertising materials, company information, contact details, and graphics, and wraps around your vehicle. Another great option is a decal, which is actually a large sticker that sticks to the surface of your vehicle.
Either contact local designing services or harness the power of online design platforms to design a custom wrap or decal. Get it printed and install it on your vehicle. Make sure to measure your vehicle beforehand and ensure exact measurements to avoid a hassle in the end.
Meet Potential Clients At Trade Shows
Some offline marketing strategies work wonders in promoting your home cleaning business, and one of them is the trade show.
It isn’t always the most cost-effective promotional method, but it surely has the power to boost exposure and develop an interest in your home cleaning service. In case you decide to establish a booth at a trade show, you need to ensure that it’s attractive, eye-catching, and professional.
One of the best ways of achieving this is to put home cleaning demonstrations at your booth. These demonstrations must be dramatic and filled with visuals.
Leveraging Various Marketing Mediums To Create A Bonafide Presence
Being a home cleaning business owner, you need to determine the right way to promote your local business, for which you need to develop a comprehensive marketing plan. After all, it’s about building a memorable brand image in the customers’ minds and establishing your business better than competitors.
In fact, technology has made it easy to get your message across through social media platforms, posters, flyers, and digital marketing channels. You can take advantage of the above promotional activities to market your home cleaning service locally.
