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No matter how much profit you turn over, it'll all be worthless if we end up living in a post-apocalyptic wasteland because everything went sideways. That's why we've put together this guide showcasing five eco-friendly ways to promote your business. If the health of our planet is just as important to you as your company's success, you've come to the right place.
Ditch Your Business Cards
It may seem counterintuitive to have “ditch your business cards” as the first tip in an article on how to promote your business but hear us out. Every year, cut down trees provide cardstock for business cards that go through the wash after that great networking event or find themselves shoved in a wallet, never seen again.
Wouldn't you rather help the planet and be remembered? We've got the perfect way for you to do just that. Promotional products & corporate gifts have been rising in popularity over the past few years, and when you look at the benefits, it's easy to see why. Not only are they far more useful than a simple card, but they're also a lot more memorable and can provide free advertising to the recipient's acquaintances if you've chosen the right one. Plus, with options such as keep cups and reusable water bottles easily available, you can save some trees, make more money, and help the planet in multiple ways – all with one simple switch.
Make Your Website Carbon Neutral
There are now many free options available for making your website carbon neutral, so it makes sense to do so. Not only will you be helping out the planet, but you'll also gain customer trust. Studies have shown that consumers are more likely to order from businesses that support the environment and align with their personal values. Plus, some services keep a register of sites they support, so you could potentially even end up with an additional traffic stream.
Join A Sustainable Initiative
Another great way to get passive, eco-friendly promotion is by joining a sustainable initiative. Most initiatives that partner with businesses will happily display your details as a sponsor, and some also come with inbuilt social platforms which you can use to engage with other businesses and customers who share your environmental views.
Move Into A Shared Office
Coveting that premium CBD frontage but not willing or able to pay the sky-high rent for the office building? Why not look into joining a shared office? You'll get all the perks of being in the middle of town at a fraction of the price (including that all-important sign that announces your presence), and you'll get to make some new friends. Plus, you'll be saving resources by sharing with other companies, so the planet wins as well.
Swap Your Physical Mailing List To An Electronic One
Finally, swapping out your physical mailing list in favor of EDM blasts is a great way to reach new audiences, cut paper consumption (and costs), and improve tracking for the efficiency of your campaigns.
You can get far more inventive with how you market when it's done electronically, and you might just find that an advertising format you couldn't use for physical mail-outs (such as video, for example) is far more effective for your business than your previous strategies.
Moving forward, there is strong evidence that sustainability and profitability will go hand in hand as society moves towards greener lifestyles. So, by adopting these eco-friendly ways to promote your business now, you'll be well-positioned to prosper in the future. Let us know your other sustainability hacks in the comments below, and have a wonderful day!