How to Create a Marketing Strategy

Every handmade business needs a marketing strategy. There are many different triggers that convince prospects to become customers. One of the most significant buying triggers is authority. We buy from people and companies that we consider to be experts. Your marketing strategy can and should ideally include building a good reputation. Here are a few tips, ideas, and tactics to create a marketing strategy that positions you as an authority in your industry.

Creating a Marketing Strategy

Marketing strategy may sound like something for a big company, but size doesn’t matter when it comes to selling your products. Even small handmade businesses need a good strategy to successfully sell their products. In fact, small businesses need more professional strategies to achieve their goals. However, it becomes difficult to manage customer information and running marketing campaigns simultaneously. A lead management system effectively helps your business to collect new customer information and keep track of the business workflow.

Marketing through the art of Packaging

No matter how much time you have spent in getting your product listed in the key retail stores, no matter how much effort your sales team have put to promote your branded products, no matter how much you have invested in the traditional marketing of the products, if the packaging of that very product fails, it can ruin the sales. A market is a place where the products from your competitors will also fill the shelves.

That is why, to enhance the visibility of your products among hundreds of other products from different brands, packaging plays a significant role. So, developing a strategy for packaging is certainly a part of creating a successful marketing strategy. The unique boxes used to display the products will always trigger the target customers and influence their buying behaviors. Consequently, the sales of your products will be boosted.

From the packaging design to its size and convenience, everything matters when products are displayed in a local store. In short, packaging must convince the folks at the store to put products in their shopping cart. Hence, the packaging is important to connect the customer with the product. Packaging design companies like Zenpack can help you achieve and overcome these challenges in order to stand out from the crowd.

Make a Difference in People’s Lives

There are actually three steps to the authorization process. The first step is to make a difference in people’s lives. From the perspective of building a marketing strategy around this step, you can turn to both content and to your products or services.

Make sure your products are valuable and that your customers receive the intended benefit

Provide consistent value in the form of content through social media marketing. We’re talking about providing valuable tips on Twitter, sharing information, news, and ideas on Facebook and your blog. Information your customers will enjoy reading.  Write articles for notable publications and blogs. Strive to use your content to provide consistent value. Whether you’re emailing prospects, connecting with them on social media, or reaching out on your blog, make sure that the information you’re providing has the power to change lives for the better. Provide value, build authority.

You can still use automation tools like Jarvee, to help streamline some of your social media marketing without sacrificing be authentic to your customers.

Connect on a personal level with your customers and learn how you can help, provide value, and make a difference. Leverage that information into better products and customer services.

Enrich your customer’s experience with personalized packaging. It’s a thoughtful and practical way to provide your customers with full service and support, from ordering to shipping. If you offer food products, seal in their freshness in flexible packagings, like pouches and bags. More importantly, custom packaging offers an air of exclusivity and brand awareness.

Satisfied customers can result in repeat transactions. They may also say good things about your business on social media, which leads you to the next point.

Respond to customer comments on social media and your blog in a manner that helps them.  And leave insightful and useful comments on blogs and social media where your audience is present. Make a good impression.

Demonstrate That You Can Make a Difference

While the first step is to make a difference, the second step in becoming an authority is to demonstrate to your customers that you can make a difference. It’s the proof step so to speak. In terms of your marketing strategy, this could take many forms.

For example, you might show them what goes into making your creations. Or, you could share how nicely your products fit into decorating a room. When you have a great craft show happen, share about it to show how local customers believe in your products. Offer some simple tutorials or patterns that allow customers and other artists to learn from your experience and skill.

Connect with professional crafters. Follow them on social media, comment on their blogs. Connect them about exchanging a guest blog post or collaborating in an online event.

Communicate With Integrity and Authenticity

Finally, in all communications, whether you’re establishing authority or sharing that authority with your customers, make sure to communicate with integrity and authenticity. Consumers are savvy and they can smell a fraud from a mile away. Be genuine both in your efforts to make a difference and the way you share that information. Building authority can take time but when it’s done from a place of integrity you’re on the right path.

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