• Home
  • About
  • Blog
  • Contact Us
  • Terms of Use
  • Privacy Policy
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Prim Mart

Enjoying a Country Life Style

  • The Home
    • Decor & Design
    • Cleaning & Organizing
    • Buying, Selling & Moving Homes
      • Home Value
    • Home Maintenance & Improvement
      • Electrical & Energy Use
      • Heating & Cooling
      • Home Appliances
      • Pest Control
      • Plumbing
      • Roof Maintenance
      • Security
      • Tools & Equipment
  • Outdoor Living
    • Gardening
    • Landscaping
    • Lawn Care
    • Patio Decorating
    • Farming
  • In The Kitchen
    • Recipes
      • Roundups
  • Daily Life
    • Beauty & Fashion
    • Car Care & More
    • Relationships
    • Safety
    • Self Improvement
    • Technology
    • Work & Business
  • Family & Pets
    • Family
    • Pets
    • Education
    • Family Finances
    • Wellness
  • Leisure & Travel
    • Celebrations & Holidays
    • Crafts
    • Family Fun
    • Nature
    • Travel
    • Shopping
  • Show Search
Hide Search
Home » Daily Life » Work & Business » How to Create a Marketing Strategy

How to Create a Marketing Strategy

Katharine · July 10, 2020 ·

Spread the love

Every handmade business needs a marketing strategy. There are many different triggers that convince prospects to become customers. One of the most significant buying triggers is authority. We buy from people and companies that we consider to be experts. Your marketing strategy can and should ideally include building a good reputation. Here are a few tips, ideas, and tactics to create a marketing strategy that positions you as an authority in your industry.

How to Create a Marketing Strategy

Disclosure: As an Amazon Associate I earn from qualifying purchases. This post may contain affiliate links, which means we earn a commission when you purchase through these links.

Creating a Marketing Strategy

Marketing strategy may sound like something for a big company, but size doesn't matter when it comes to selling your products. Even small handmade businesses need a good strategy to successfully sell their products. In fact, small businesses need more professional strategies to achieve their goals. However, it becomes difficult to manage customer information and running marketing campaigns simultaneously. A lead management system effectively helps your business to collect new customer information and keep track of the business workflow.

Make a Difference in People’s Lives

There are actually three steps to the authority process. The first step is to make a difference in people’s lives. From the perspective of building a marketing strategy around this step you can turn to both content and to your products or services.

Make sure your products are valuable and that your customers receive the intended benefit

Provide consistent value in the form of content through social media marketing. We’re talking about providing valuable tips on Twitter, sharing information, news and ideas on Facebook and your blog. Information your customers will enjoy reading.  Write articles for notable publications and blogs. Strive to use your content to provide consistent value. Whether you’re emailing prospects, connecting with them on social media, or reaching out on your blog, make sure that the information you’re providing has the power to change lives for the better. Provide value, build authority.

You can still use automation tools like Jarvee, to help streamline some of your social media marketing without sacrificing be authentic to your customers.

Connect on a personal level with your customers and learn how you can help, provide value, and make a difference. Leverage that information into better products and customer services.

Enrich your customer’s experience with personalized packaging. It’s a thoughtful and practical way to provide your customers with full service and support, from ordering to shipping. If you offer food products, seal in their freshness in flexible packaging, like pouches and bags. More importantly, custom packaging offers an air of exclusivity and brand awareness.

Satisfied customers can result in repeat transactions. They may also say good things about your business on social media, which leads you to the next point.

Respond to customer comments on social media and your blog in a manner that helps them.  And leave insightful and useful comments on  blogs  and social media where your audience is present. Make a good impression.

Demonstrate That You Can Make a Difference

While the first step is to make a difference, the second step in becoming an authority is to demonstrate to your customers that you can make a difference. It’s the proof step so to speak. In terms of your marketing strategy this could take many forms.

For example, you might show them what goes into making your creations. Or, you could share how nicely your products fit into decorating a room. When you have a great craft show happen, share about it to show how local customers believe in your products. Offer some simple tutorials or patterns that allow customers and other artists to learn from your experience and skill.

Connect with professional crafters. Follow them on social media, comment on their blogs. Connect them about exchanging a guest blog post or collaborating in an online event.

Communicate With Integrity and Authenticity

Finally, in all communications whether you’re establishing authority or sharing that authority with your customers, make sure to communicate with integrity and authenticity. Consumers are savvy and they can smell a fraud from a mile away. Be genuine both in your efforts to make a difference and the way you share that information. Building authority can take time but when it’s done from a place of integrity you’re on the right path.

July 10, 2020 ·

Primary Sidebar

  • Facebook
  • Instagram
  • Pinterest
  • Twitter

Never miss a post

Search by Category

Footer

Categories

Menu

  • Home
  • About
  • Blog
  • Contact Us
  • Terms of Use
  • Privacy Policy

Archives

Copyright © 2021 · Daily Dish Pro by Restored 316

This website or its third-party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy on our Privacy Policy Page. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.OkPrivacy Policy