Everyone loves flowers, especially women. Not a single holiday can do without them: birthdays, weddings, awards. Therefore, nowadays the flower business brings a pretty good income. Today, flower businesses are very popular among young businessmen.
Many are interested in how to start a flower business, the profitability of the flower store, and the possibility of creating this business from scratch. Start it as possible with minimal investment and investing a tidy sum. The cost of a flower business depends on the city, the chosen format, the characteristics of the assortment, and the services. Based on this, it is impossible to write a general business plan and calculate the profitability of the flower store so that it reflects reality. Let’s consider the nuances and risks, the pros and cons of the flower business from scratch, depending on its chosen form, which will help to get a general idea, form an opinion and individually predict the profitability of the flower business.
Business plan and sales planning
After gathering all the necessary information about flowers, the next thing to pay attention to is the initial capital. You need to decide on the amount you invest in the business and on the basis of this plan your activities. Also at this stage, it is worth thinking about how to handle all the paperwork and business. The easiest and best way to start is with an atg ecommerce platform. This gives you peace of mind because you’ll literally have your whole business in the cloud and you won’t forget or lose anything.
Choosing a location
This question is particularly relevant: it will decide the entire fate of the flower store even before it opens. The place must be crowded enough and accessible to pedestrians and motorists alike. The most relevant placement of a flower store is at the intersection of transport interchanges.
Without this engine of progress, no business will become popular. The more people learn about the new store – the more it will be competitive in the initial stages of development – which is very important. It is possible to use a variety of advertising moves. Most important is the beautiful signage and window dressing. Few people will be able to pass between the beautiful flowers, even if he was sent to another flower store.
Assortment of flowers in the store
Any florist store needs to provide a wide range of products and services. You can focus on one or a few items, but truly popular and in demand will be only the one that will combine the complete range of goods. What is the current market for trade in flowers and related materials?
Of course, the most romantic gift for any girl is a bouquet of flowers. The number of varieties and denominations is huge, and it is unlikely that you can place all kinds of flowers in one showcase. It’s worth knowing that cut flowers do not live long enough, so the purchase should not be overly large (except in some cases). In addition, to store cut flowers should use special containers, and the sale should go to the oldest of the existing flowers.
Less popular, but still a widely demanded line of sales. So many people love to take care of flowers and watch them grow, and indoor plants beautifully diversify the interiors of the premises and give them a freshness and some degree of closeness to nature. There are also many kinds of potted flowers. Trade in such goods requires a qualified and experienced florist – an incompetent worker can easily ruin expensive capricious plants.
Of course, this type of service is also very much in demand by consumers. It is especially popular with people of retirement and pre-retirement age, who love to spend their free time with benefits for themselves and grow flowers, and various vegetable sprouts themselves. In addition, it is possible to sell seeds of potted flowers, so that people have the opportunity not only to take care of an indoor flower but also to observe its growth in dynamics, care about it, and experience it.
In general, the flower business is not just a way to make money. For those who are engaged in this business seriously, it becomes a way of life. Giving people joy, beauty, and happiness – is priceless, this feeling will warm the soul of even the most seasoned and advanced “shark business”. There is nothing better than doing good, spreading life and the beauty of nature in the world, while earning a lot of money.