Product packaging comes in all shapes and sizes. And with good reason – everyone has their own preference for how they like their products delivered. Some people prefer smaller packages that are easy to handle, while others might prefer a larger package that feels more substantial.
When it comes to product packaging, there are a lot of things to consider. But with a few simple guidelines, you can create an attractive and effective package that will help your product stand out from the competition. Here are some dos and don’ts of packaging design:
Make it stand out on store shelves
You want your product to be easily visible amongst the other products on the shelf. This means using bright colors and an interesting design. Packaging should be attractive and inviting. It should make consumers want to pick it up and learn more about what’s inside.
Appeal to the right target audience
You want to make sure that the design of your packaging is something that will attract the attention of your target consumers. Make sure that it is clear what the product is and what it does, as well as highlighting any unique benefits or features that it may have. It’s also important to keep in mind the color scheme and layout of your packaging, as these can also play a role in attracting attention.
Consider the Environment
Packaging has a big impact on the planet. It’s important to consider how your packaging can leave a smaller footprint through recycled or organic materials. Not only will your customers appreciate it, it helps your company abide by government guidelines. Countries like the UK have EPR legislation concerning this very subject. For more info: what does epr mean?
Think about storage and the product will be moved
How will the packaging hold up during shipping? Will it be susceptible to damage during transport?
Make sure to use strong and durable materials that can handle being moved around. Cartons, boxes, and crates are all good options. If you’re using a cardboard material, make sure it is sturdy and reinforced.
Also, think about how the packaging will be opened. Make sure it is easy for the customer to get into, without being too complicated. Think about how the product will be used and what kind of access the customer will need. It’s important that your product arrives safely and in good condition to the customer. So make sure to keep these things in mind when designing your packaging.
Include The Corporate Design And The Brand Elements
When it comes to creating an effective packaging design, it’s important to include the corporate design and the brand core elements. This will help create a unified look and feel for your products. Additionally, it will help reinforce your brand’s identity in the minds of consumers.
The first step is to use the corporate logo and typeface. It is important to have a unique logo design for your brand that’ll be included in all of your packaging designs in order to create a consistent look. Whenever possible, use the same fonts, colors, and design elements across all platforms. This will help create a unified branding strategy that consumers can easily recognize.
Incorporate the brand’s core messaging into your packaging design as well. Use taglines, slogans, and other marketing materials to create a cohesive look. This will help remind consumers of what your company represents and why they should buy your products.
Don’t Sacrifice Functionality
When you are designing your product packaging, it’s important not to sacrifice functionality. This means ensuring that the package is easy to open and that all of the necessary information is clearly displayed. Don’t make the customer work hard to figure out how to use your product.
The packaging’s functionality must be well thought out and designed correctly to make sure that the product inside is well protected. If the packaging is too difficult to open, it can damage the product or it might get lost in the shuffle.
Overcomplicate the Design
When it comes to designing product packaging, it’s important not to overcomplicate things. Keep the design simple and streamlined, as this will make it more appealing to consumers. Too much clutter or too many colors can be overwhelming and can actually end up repelling customers. Also, when designing your product packaging, don’t forget the essentials. The most important elements of any packaging design are the product name and logo, as well as basic information such as the weight, dimensions, and ingredients. Make sure these are easy to see and read, and that they stand out against the background.
Simplicity is key when it comes to product packaging. Too much design can be overwhelming and confusing for customers. Keep your design simple and streamlined, using only a few colors and fonts. This will make the packaging more appealing and easier to understand.
Don’t Make the packaging too large or too small
When it comes to designing your product packaging, you don’t want to make the packaging too large or too small. If the packaging is too large, it will take up unnecessary space and be more difficult to store and ship. If the packaging is too small, it will not be able to fit all of the necessary information and/or products. It is important to make the packaging just the right size so that it can do its job effectively.
Don’t Follow every trend
When it comes to designing your product packaging, it’s important to remember that not everything new and trendy is worth following. In fact, sometimes it’s better to stick with tried and true designs that have been proven to work. This is because following every trend can be a waste of time and money, and can even end up hurting your brand instead of helping it. Stick to simple, common design principles that have been proven to work and give it a unique touch to represent your brand.
On the other hand, don’t be afraid to be unique and stand out from the crowd. This is especially important for small businesses and startups that are looking to make a big impression. Just make sure that your uniqueness is genuinely representative of your brand and not just a passing fad. The best way to find the right balance between following trends and being unique is to simply experiment with different designs and see what works best for your product. With a little bit of trial and error, you can create a packaging design that is both stylish and effective.
Don’t Forget Your Customer
When you are designing your product packaging, it is important not to forget your customer. In some cases, forgetting your customer can lead to packaging that is not user-friendly or does not meet the needs of the customer.
For example, if you are designing a package for a new product, make sure you research what the competition is doing and what the customer is looking for. Also, take into account the size and shape of the product when designing the packaging.
In addition, it is important to keep in mind the needs of the customer when designing your packaging. For example, if you are shipping a product that needs to be kept cold, make sure you design a package that will keep the product cold.
In short, when designing your product packaging, keep it simple, make sure it is user-friendly, and don’t forget your customer. By following these simple tips, you can create a packaging design that is both effective and appealing to consumers.