Why is a Digital Marketing Agency Better than a Freelancer?

Why is a Digital Marketing Agency Better than a Freelancer?

Digital marketing has become an inevitable part of the modern business process. It gives the exposure that is necessary to grow your business into a recognizable and authoritative brand. Your blogs, posts, user reviews, mentions on popular pages of the industry indicate your credibility and act as the building block of trust with your targeted audience.

Now, the question arises whom you should trust with dealing with such an essential aspect of your business? Should you hang on to a freelancer or hire an expert agency with appropriate knowledge about search engine optimization in Adelaide? It is a fact that people rely on digital marketing agencies when dealing with such an essential aspect of the business.

To certify the points above, we have come up with specific points that would help you understand why people are choosing digital marketing companies over freelancers.

Focus on Running Your Business

Online marketing means constantly running campaigns to build your brand awareness or increase your brand consciousness. This demands a lot of attention and time as well. Now, if you hire a freelancer, you will need to divert some of your attention towards them since you will be working with an in-house team.

While hiring a marketing agency can come in handy to lift off this burden from your shoulder. Because with them, you just need to share your goals and their timeframe. This will help you prioritize other functions of your business. It’s how to scale your agency or business by having a team of skilled marketing staffing doing the work for you. That leaves you with more time to focus on things only you can do.

Outsource creative work. A design agency is a firm that offers a range of advertising and marketing services. Basically, they can help you with any sort of creative direction, creative ideas, or ad messaging you might want.

Reduction in Overall Cost

You get almost every marketing service under one roof when you hire a digital marketing agency to carry out your marketing campaign.

On the other hand, hiring a freelancer doesn’t guarantee availing of all sorts of marketing services from a single person. Thus, hiring multiple people can increase your overall costs, which affects your net earnings in the end.

Benefit of Expertise

When you opt for a digital marketing agency, you aren’t hiring a single person but a whole agency. This means there is more than one person with expertise in different aspects to help you out.

On the other hand, when you hire a freelancer, you are hiring a single person doing all your work. This means you would miss out on the chance of getting expert help.

Security Assurance

Search engine optimisation in Adelaide might pinch your pocket a bit harder if you hire an agency over a freelancer. But it also assures the security and privacy of your business data.

This is because they would be legally bound with a contract, and breaching would affect their reputation and bring the linked penalties.

But when you hire a freelancer, there is no such contract in between, which reduces the threat of legal spat and penalties linked.


Reading the post, you must have understood why people choose digital marketing agencies over freelancers. So, stop thinking and hire a marketing agency today itself, who would ease your problems.

Author’s Bio

Shrey Jain is the Co-Founder of Writofy & a Chartered Accountant who works with a team of creative content writers. He holds a forte in creating informative content on niches like crypto, business, fintech, digital marketing, and several others. In addition, his willingness to learn and share his knowledge can immensely help readers get valuable insights on varied topics.

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